In this webinar, you will learn about the integration of SAP Marketing Cloud with Qualtrics. Design and send surveys to targeted customers, importing survey data in to SAP Marketing Cloud. There are two types of data: Operational data (O-data) and Experience data X-data). Where O-data tells you what’s happening, X-data tells you why it’s happening. Hear why the combination of SAP Marketing Cloud and Qualtrics is so powerful. It enables organizations to listen, understand what to do and how it will impact the company, and drive action to deliver business results.